Mastercard is a global payment network and technology company that facilitates electronic transactions between financial institutions, retailers, and consumers.
About
Mastercard (and affiliated brands NuData, Ekata, and Brighterion) underwent significant restructuring during my time as their content writer. As a result, my team and I often had to build out blogs with a lack of clear messaging or background information to go off of. Still, we needed to find ways to consistently produce compelling, SEO-optimized blogs that provided value to Mastercard’s B2B and B2C audiences.
The challenge
The 4 types of digital identity verification — and how to know which is right for your business
It’s the most wonderful time of the year – for fraud
It’s spring scamming season: Take stock of your scam defenses
What is identity proofing and why does it matter?
Measure transaction risk with Identity Risk Scores
What do inefficient manual fraud reviews really cost you?
The solution
By embracing a personality-filled tone, incorporating fresh examples, and repurposing evergreen content, I was able to publish over 30 SEO-optimized blogs for Mastercard’s various brand identities. These blogs explored relevant cybersecurity and fraud prevention trends from unique angles while finding ways to weave in Mastercard’s identity solutions seamlessly.
“I just got off a call with our contact at Mastercard and she was so complimentary of [the] content. Key quotes - ‘it’s so well-researched, I don’t ever have to question it.’ ‘It’s engaging even though the topics we write about are the driest.’ ‘Just commendable.’ She also mentioned that our posts sail through all of Mastercard’s pretty difficult internal reviews, while even things they write in-house get bogged down with lots of edits. Kudos Thomas!”