rf IDEAS manufactures employee badges, card readers, and other authentication solutions for organizations in healthcare, government, and more.
About
rf IDEAS was looking to market their OEM (Original Equipment Manufacturing) readers to project managers throughout their key manufacturing and healthcare verticals. rf IDEAS’ clients can create new products with these embedded readers, ultimately helping drive efficiency and improved identity control.
As part of a larger campaign that encompassed PR outreach and paid search, I was tasked with creating a brand-aligned brochure and article that would supplement my existing contributions to rf IDEAS’ blog program.
The challenge
Collaborating with designers, editors, and the rf IDEAS marketing team, I produced an easily skimmable, SEO-optimized brochure that made the case for embedded readers on the manufacturing floor. The OEM campaign, in addition to our existing blog program, led to rf IDEAS blogs receiving 1,100 Google Search clicks in 2025, up 16% year over year.