Swamp Records is a Gainesville-based record label that provides services for artists and bands throughout the city. I served as their Director of Booking and A&R from August 2020 to July 2021.
About
Fall Fest and Spring Showcase are Swamp Record’s annual music festivals, serving to provide a platform for talented Gainesville-based bands. However, the pandemic forced us to get creative. My team and I wanted to curate a festival that would unify acts from all across Florida, helping give fans access to live performance in a time of social distancing and mental strain.
The challenge
Parrotfish
Red Letter Day
First, our team partnered with Music GNV and Cat Family Records, based in Tallahassee, to produce a multi-location virtual music festival. In Fall of 2021, we organized a socially distanced music festival at Heartwood Soundstage, bringing indie rock, folk, hip-hop, and electronic artists together on the same lineup. In addition to curating a diverse lineup, my team and I served as liaisons for each act, handling contract negotiations and coordinating artist travel.