Strive Health is the nation’s leader in value-based kidney care (VBC), providing advanced treatment models for healthcare payors and providers seeking to improve the lives of their patients. I collaborated with Strive’s marketing team to draft contributed bylines that established their executives as thought leaders within healthcare tech.
About
Value-based kidney care is a niche industry within healthcare. As a result, my team and I had to strike a balance in our contributed bylines: how do we speak to the nuance of Strive’s kidney care solutions while not alienating readers outside of Strive’s typical audience?
The challenge
The solution
Over a series of four contributed bylines, I helped Strive’s thought leaders optimize their brand voice across a range of outlets. In a top-tier placement in Fast Company, I gave a high-level look at administrative inefficiencies in healthcare that a general business audience could understand. Alternatively, placements within healthcare trade publications allowed me to include more granular detail relevant to healthcare payors and providers — and position specialty VBC as the solution.
The content program directly led to Strive Health expanding their retainer with Walker Sands.
“Another high five for Thomas Holton, whose quality of writing on the Strive Health account is the reason we were able to avoid cuts to the program budget. Their marketing team specifically named him as an exceptional writer in two separate renewal meetings. Thank you, Thomas, on behalf of the Strive PR team!”